At Bethard Group Affiliates you can start earning money from day 1 using our advanced affiliate tools. Promoting any of our premium brands will guarantee high conversion and life time player value for both Casino and Sports. We are looking forward getting to know you and your business a bit more.

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Why us?

Incredible Products

We´re offering the best casino and sportsbook products on the market. State-of-the-art casino games supplied by NetEnt and Microgaming. All our premium brands are committed to Delivering a unique gaming experience. Promoting have never been easier!

No Negative Carryover

All players can be lucky and win the jackpot from time to time. When it happens we will not carryover any negative revenue to the next month. More importantly, we won´t carry over any negative revenues between our brands if you promote multiple brands. How sweet isn´t that?

Tailor-Made Commission Plans

We always evaluate the traffic and adapt the commission plans accordingly. We can offer revenue share based plans, CPA´s, CPC´s and hybrid deals. We believe that sustainable and long term partnerships is the best for all parts involved.

Transparency Is Everything

We don´t hide anything! All data is fully available in our sophisticated reporting tools. If there´s anything you´re missing, we can manually pull out customized reports upon request. Our partners are in very good and trusted hands.

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What our affiliates say about us

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With amazing brands and a high conversion BHG Affiliates will always be one of our top priority partners.

- Max-Magnus


Great conversion rates and excellent support!

- Uffe


We at FootballBetExpert are really happy that Bethard Group Affiliates has behind one of the most solid teams in affiliate marketing worldwide.

- Team


BHG Affiliates is a good and quick replying team, who are there when you need them. Their brands are good and the payments are on time, every time.

- Niklas

Svenska Odds

Bethard has been one of the best converting operators for us. The player value has also been great which shows a good focus on their CRM. We are looking forward to push Bethard hard in markets such as NZ and CA.


We are very happy to cooperate with the dynamic Bethard affiliates program and to promote them to the Finnish players. We only like to offer the best quality both in tech and in service, and that’s what Bethard does

- Iris

Bethard Groups brands seems to convert very well with Finnish customers. Their affiliate team is very professional and working with them has always been a pleasure. We can honestly advocate BHG Affiliates to other affiliates as well!

- Ville


It was quite difficult for us to find the right partner, but after long and frustrating emails we found a reliable and good platform in BHG. We will continue to work on upcoming projects and hope to keep the partnership going as long as possible.

- Camilla

We have a great working relationship with Christofer and the rest of the BHG team. If we need some custom made stuff they deliver it within a wink.
Since a while we are promoting Bethard in different Geos and we are getting better and better results because of the quick communication and optimalisation between us and BHG

- Dave


The german market is quite new to us, but we have already chosen a few key strategic partners including Bethard Group for their great performance in Scandinavia. It will be interesting to see how they will also perform outside Scandinavia, and the expectations are high.

- Casinospezialist


Bethard has become one of our best partners, especially in the Scandinavian region. We have received only positive feedback from our members and we strongly suggest cooperating with such a professional brand.

- Eric

Our betting community can`t get enough of the brands from Bethard Group. They convert very well and continue to provide our players with great campaigns. We love working with the team behind these brilliant brands and it has been a fun ride from day one.

- Jens

Our Team

Oscar Björlin

Affiliate Ops Manager

Christofer Holmgren

Head Of Affiliates

Laura Magyar

Junior Affiliate Manager